Facts show that most people in today’s world are not getting a good night’s sleep. To address this, we developed communication establishing the brand's purpose: to help people get back to sleep and wake up refreshed. Using an analogy based on the popular expression often used to describe a good night's sleep: "Sleeping like a baby." These "adult babies" began to appear everywhere, creating a strong visual identity for Global Mattress. This unique approach quickly resonated with audiences, propelling the brand to the top of its category.
While our previous campaign successfully addressed the universal need for better sleep, our new work for Global Mattress delves deeper into the brand's unique origin story. We are shifting the conversation from why you need a good night's sleep to why Global Mattress is the best choice, highlighting its powerful and unique differentiator: it is the only mattress brand crafted in Puerto Rico.
Our new campaign, "Manos Puertorriqueñas" (Puerto Rican Hands), is a vibrant celebration of local pride, craftsmanship, and heritage. The narrative follows the journey of a Global Mattress from its very inception, showcasing their founder Liduvina, through its creation by our skilled and passionate factory workers, to its final delivery into our customers' homes, where the ultimate reward is a perfect night's rest.
To promote the use of FirstBank's ATH Móvil among a young target, we created a digital campaign leveraging two elements that young people particularly value: music and humor. To achieve this, we collaborated with "Los Rivera Destino," a local band with strong appeal among the youth, to communicate the features of our service in a fun and engaging way. This digitally driven campaign, which stood out from the typical standards of the category, successfully connected with young audiences and dominated the conversation on social media.
Chevrolet is a legendary brand in the automotive industry. To the extent that it seems to have always been there. We couldn’t ignore that legacy; its presence over time allowed us to highlight its durability. Starting from a fundamental truth: Good things are meant to last. We used two mature figures who are and remain icons in two sports widely practiced in Puerto Rico: skateboarding and surfing. A unique way to emphasize and capitalize on Chevrolet’s durability.
The launch of El Nuevo Día’s new website and app design opened the door for us to redefine the brand. Introducing a groundbreaking concept, we positioned information as essential as food: “El Nuevo Día feeds your opinion.” This idea became the cornerstone of the most extensive multimedia campaign in recent years. By presenting the value of information in a fresh and engaging way, we drove unprecedented growth in app downloads, solidifying El Nuevo Día as a leader in digital innovation.
Primera Hora is defined by its proximity to the lives of Puerto Ricans. To promote the use of its app, we transformed it into a character that accompanies Puerto Ricans in their daily lives, wherever they do Primera Hora is there, in this way highlighting the app's main attribute.
Work
Digital
We handle all digital advertising and social media for Renueva tu Body, specializing in high-converting video content for Instagram and Facebook. Our engaging before-and-after clips, trending videos, and educational reels showcase their treatments and attract new clients. Through targeted Meta ads and strategic social campaigns, we drive consultations and grow their online presence. Every piece of content is designed to reflect their brand and deliver real results.
We developed and executed a full-funnel digital strategy for Easy Loan Solutions, driving loan applications through targeted Meta and Google Ads. Our high-converting creatives—including explainer videos, customer testimonials, and urgency-based offers—optimized lead generation. By refining audience targeting and landing pages, we increased qualified leads by 40% while lowering cost-per-acquisition. This data-driven approach positioned them as a trusted, results-focused lending solution.