• An Original Jingle: The soundtrack is an original plena by Cucco Peña: a traditional music genre that originated in Ponce, the very city where our factory is located.

• Collaboration with Local Art: We partnered with renowned Puerto Rican painter Carlos Dávila Rinaldi to visually capture the pride of our roots, ensuring the campaign's aesthetic is deeply connected to the island.

• A Promise of Innovation: To bridge our rich heritage with the future, we utilized Artificial Intelligence in the creation of the campaign's visuals, underscoring our commitment to continuous innovation.

This multi-faceted approach doesn't just sell a mattress; it tells a story of community, quality, and unparalleled Puerto Rican pride, forging a powerful emotional connection with our audience and solidifying Global Mattress as a brand that is genuinely hecho en Puerto Rico.